Prof. Sougato Das is an Assistant Professor - Marketing, Ph.D. in Marketing Management from the Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur. He holds an MBA in Marketing and Systems from Alliance Business Academy, Bangalore University, and a B.Tech. in Mechanical Engineering from the National Institute of Technology, Rourkela. 

With over 13 years of experience in the automotive industry, Prof. Sougato has worked with leading organizations such as Tata Motors, Toyota Kirloskar Motors, and Mahindra & Mahindra Ltd. in various sales and strategic roles. His expertise includes corporate sales, channel management, and strategic sales planning.

His research focuses on the adoption of artificial intelligence in sales and marketing, with a particular emphasis on AI-integrated technologies in the automotive sector. He has published in top-tier journals and presented at international conferences on AI adoption and its impact on sales innovation. 

His teaching and research interests include AI in marketing, B2B marketing, sales and distribution, International Marketing, and Marketing management.

MAJOR CONFERENCES

ANZMAC 2022

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  • Held on: 5-7 December at The University of Western Australia, Perth, Australia
  
  
  • Paper presented: Application of UTAUT2 on Adopting Artificial Intelligence Powered Lead Management System (AI-LMS) in passenger car sales.
  
  
  
  

SEEDS 2023

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  • Held on: 8-9 December at Jaipuria Institute of Management, Noida
  
  
  • Paper presented: The Future of Learning: Exploring Factors Shaping AI-ELP Adoption through Techno-Emotional Perspectives and Platform Quality.
  
  
  • Achievement: Received the best paper in marketing track.
  
  
  
  

12th International Conference for contemporary Marketing Issues (ICCMI) 2024

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  • Held on: -10th-13th July at the Hellenic Mediterranean University, Heraklion, Crete, Greece
  
  
  • Paper presented: "Innovative Roadways: An Exploration of Technological Neophilia, Technophobia, and Media Richness in the Shaping of AI-VR Adoption”.
  
  
  
  

  Publications

• Das, S. & Datta, B. (2024). Application of UTAUT2 on Adopting Artificial Intelligence Powered Lead Management System (AI-LMS) in Passenger Car Sales. Technological Forecasting and Social Change, 201, 123241. (ABDC-A, IF: 12, Scopus Q1, ABS- 3).


• Das, S., & Datta, B. "Innovative Roadways: An Exploration of Technological Neophilia, Technophobia, and Media Richness in the Shaping of AI-VR Adoption”. Conference Proceedings of the 12th ICCMI, Greek National Documentation Centre, Greece

Papers under Review

• Das, S., & Datta, B. "Unmasking the Fear Barrier: Understanding the Impact of Technophobia and Metathesiophobia on AI-CRM Adoption in Sales Organizations.”


• Das, S., & Datta, B. “The Future of Learning: Exploring Factors Shaping AI-ELP Adoption through Techno-Emotional Perspectives and Platform Quality."


• Das, S. “Implications of AI in Evaluating Student Performance: Assessing the ethics of utilizing AI for grading and student evaluations.”