Prof. Seema Potluri is an Assistant Professor of Entrepreneurship at FLAME University. PhD Degree in Entrepreneurship from the Indian Institute of Technology Kanpur and Curtin University Australia. She holds a Master’s Degree in Chemistry and a Bachelor’s Degree from University of Allahabad.

Prof Seema has over 17 years of experience both in manufacturing as well as education industry. She has been associated with IIT Kanpur, developing an entrepreneurial landscape at the institute. She has also worked with Hindalco Industries Limited and Cipla Limited. 

Seema’s primary research interests include but are not limited to entrepreneurship, green entrepreneurship, women entrepreneurship, participation of women in green entrepreneurship and sustainable practices in businesses. Her doctoral thesis is titled ‘‘The role of Bricolage in women green entrepreneurship: An exploratory study.’

Publications

• Potluri S., Phani B.V. (2021) Green Entrepreneurship: A Disruptive Mitigation Strategy for Climate Change. In: Lackner M., Sajjadi B., Chen WY. (eds) Handbook of Climate Change Mitigation and Adaptation. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-6431-0_165-1


• Potluri, S., & Phani, B. V. (2020). Incentivizing green entrepreneurship: A proposed policy prescription (a study of entrepreneurial insights from an emerging economy perspective). Journal of Cleaner Production, 120843 (ABDC - A category)


• Potluri, S., & Phani, B. V. (2020). Women and green entrepreneurship: a literature-based study of India. International Journal of Indian Culture and Business Management, 20(3), 409-428.


• Potluri, S., & Phani, B. V. (2018). Waste-preneurship: A model of Environmental benefit. Journal of Asia Entrepreneurship and Sustainability, 14(2), 117-164.


• Potluri, S., Ananthram, S.  & Phani, B. V.: Women Green Entrepreneurship: Conceptualisation and use of Bricolage for policy recommendations – Business Strategy and Environment (A category) (Accepted – in press)


• Potluri, S., & Phani, B. V.: Perpetuating Ecopreneurship through Lifelong education: A Qualitative Constructivist Grounded Theory study – International Review of Education – UNESCO journal (Accepted – in press)

Revised and resubmitted / Under review

• Potluri, S., & Phani, B. V., Ananthram, S. & Parida, S.: Challenges and Enablers of Women Green Entrepreneurship: An integrated framework – Journal of Cleaner Production (A category) (Revised and resubmitted)


• Potluri, S., Ananthram, S.  & Phani, B. V.: Women Green Entrepreneurship: Managing resource constraints through Bricolage –Entrepreneurship and Regional Development (A category) (Under review)

Conference presentations

• Presented the paper “Challenges and Enablers of Women Green Entrepreneurship: An integrated framework” at IMRDC, Indian Institute of Management Bangalore INDIA (Feb 1-3, 2024)


• Presented the paper “Women and Green Entrepreneurship: Review and prospects” at ANZAM conference, Gold Coast, Queensland Australia (Dec 6-7, 2022)


• Presented the paper “Green Entrepreneurship in India: Case study analysis” at USASBE conference, St Pete Beach USA (Jan 23-27, 2019).


• Presented the paper “Waste-preneurship” at IAMB conference, Dubai (Oct 9-11, 2017).