Prof. Sandip Roy is a Associate Professor of Practice - Advertising and Branding at FLAME University. He holds a Master’s degree in Business Administration with specialization in marketing from IISWBM, Kolkata and a Bachelor’s degree in chemistry from Calcutta University.

Prof. Sandip has a total work experience of over 25 years and was associated with Nexlabs - Myanmar, Dentsu X - Vietnam, DATVietVAC Media -Vietnam, Mediacom (India, Indonesia & Singapore), Emtek Group - Indonesia, Universal McCann - Singapore, Starcom (Indonesia & Singapore), Interactions/Lintas Media - Bangalore, Zenithmedia (Kolkata, Delhi, Mumbai) and Media Direction - RKSWAMY/BBDO (Kolkata, Delhi)

With exposure across global communication agency networks like WPP, Publicis, IPG and Dentsu he has a holistic expertise around brand building, strategic marketing, media & communications planning across platforms. While in his regional role, Prof. Sandip has been an Asia Pacific media agency lead for major global clients like P&G, MasterCard and Hitachi. He has also done a stint as ‘Marketing Advisor’ for a leading media broadcaster in Indonesia. He was running a digital solutions startup in his last stint while in Myanmar.

Being a passionate teacher and trainer, he has taught as adjunct faculty at the reputed ‘Hoa Sen University’ and ‘University of Economics, Ho Chi Minh City’ in Vietnam and ‘Calcutta Media Institute’ in Kolkata.

In his spare time, he enjoys music, travelling, photography & reading books.

Research

• Co-created an industry report on ‘The State of Mobile in Rural Vietnam’ with Google, MMA, Nielsen, Kantar Worldpanel & other local partners https://www.slideshare.net/ThinQuang5/the-state-of-mobile-in-rural-vietnam

Industry participation

• Keynote speaker on ‘New Business Models’ for Vietnam Business TV, https://www.vietnambusiness.tv/en/tv-programs/reinventing-marketing/1146/new-business-models


• Moderator of a panel discussion on programmatic advertising for MMA (Mobile Marketing Association) Vietnam https://www.facebook.com/dentsuxvietnam/videos/551098498555937/


• Interview on the ‘state of marketing along with my personal journey’ CMO series with Zing News https://zingnews.vn/coo-dentsu-x-marketing-ky-thuat-so-la-con-duong-khong-the-tranh-post877528.html


• Interview on ‘state of marketing’ with doanhnhansaigon.vn https://doanhnhansaigon.vn/tro-chuyen-voi-doanh-nhan/coo-dentsu-x-sandip-roy-marketing-ky-thuat-so-la-con-duong-khong-the-tranh-1088535.html


• Interview on ‘state of digital marketing’ with ViviAds


• Mentorship program at Margroup (University of Economics, Ho Chi Minh City) https://www.facebook.com/margroup.ueh/posts/10158366147428662