Prof. Debraj Bhattacharjee is an Assistant Professor of Business Analytics at the Department of Operations and Analytics at FLAME University. He received his PhD in Product Analytics from Indian Institute of Technology Kharagpur and he had his masters in Industrial Engineering and Management from Maulana Abul Kalam Azad University of Technology formerly known as West Bengal University of Technology (WBUT). Before joining FLAME University, he worked as an Assistant Professor of Business Analytics at GITAM deemed to be university.

His research interest includes New product design and development, and Data-driven decision making. His current focus is in the domain of Green transportation and circularity in product design. He published more than twenty peer reviewed journal articles, conference article and book chapters.

Journal Article

• Bhattacharjee, D., Ramesh, K., Jayaram, E.S., Mathad, M.S. and Puhan, D., 2023. An integrated machine learning and DEMATEL approach for feature preference and purchase intention modelling. Decision Analytics Journal, 6, p.100171.


• Bhattacharjee, D., Ghosh, T., Bhola, P., Martinsen, K. and Dan, P., 2022. Ecodesigning and improving performance of plugin hybrid electric vehicle in rolling terrain through multi-criteria optimisation of powertrain. Proceedings of the Institution of Mechanical Engineers, Part D: Journal of Automobile Engineering, 236(5), pp.1019-1039.


• Vallecha, H., Bhattacharjee, D., Osiri, J.K. and Bhola, P., 2021. Evaluation of barriers and enablers through integrative multicriteria decision mapping: Developing sustainable community energy in Indian context. Renewable and Sustainable Energy Reviews, 138, p.110565.


• Tamada, S., Chandra, M., Patra, P., Mandol, S., Bhattacharjee, D. and Dan, P.K., 2020. Modeling for design simplification and power-flow efficiency improvement in an automotive planetary gearbox: A case example. FME Transactions, 48(3), pp.707-715.


• Tamada, S., Bhattacharjee, D. and Dan, P.K., 2020. Review on automatic transmission control in electric and non-electric automotive powertrain. International Journal of Vehicle Performance, 6(1), pp.98-128.


• Bhattacharjee, D., Ghosh, T., Bhola, P., Martinsen, K. and Dan, P.K., 2019. Data-driven surrogate assisted evolutionary optimization of hybrid powertrain for improved fuel economy and performance. Energy, 183, pp.235-248.


• Bhattacharjee, D., Bhola, P. and Dan, P.K., 2018. An analytical review on automatic gear shifting in automatic transmission. International Journal of Vehicle Design, 77(4), pp.227-246.


• Bhattacharjee, D., Bhola, P. and Dan, P.K., 2019. Modelling of Safe Driving Assistance System for Automotive and Prediction of Accident Rates. International Journal of Ambient Computing and Intelligence (IJACI), 10(1), pp.61-77.


• Bhattacharjee, D., Bhola, P. and Dan, P.K., 2019. A heuristic synthesis of multistage planetary gearbox layout for automotive transmission. Proceedings of the Institution of Mechanical Engineers, Part K: Journal of Multi-body Dynamics, 233(2), pp.336-347.


• Mandol, S., Bhattacharjee, D. and Dan, P.K., 2016. Robust optimization in determining failure criteria of a planetary gear assembly considering fatigue condition. Structural and Multidisciplinary Optimization, 53, pp.291-302.