Prof. Bilwa Deshpande received her Doctorate Degree in Marketing from XLRI, Jamshedpur. She has completed MBA coursework from IIM, Rohtak and Bachelor’s Degree in Electronics & Telecommunication from Pune University.

Prof. Bilwa has over three years of experience and was associated with VPSM, D.Y Patil University, Navi Mumbai, O.P Jindal Global University, Sonepat, Cavinkare Pvt. Ltd., Ways Marketing, and IBM Global Services, Pune.

Prof. Bilwa’s research interest includes Consumer Behaviour and Advertising. Her Ph.D. research focuses on impulse buying behaviour of customer. Her Thesis presents a literature review on impulsive buying covering the important theories and frameworks from the domain. It further examines the antecedents that foster IB. The research supports relief theory, incongruity- resolution theory, reactance theory and action regulation theory from past literature. It offers several new insights for theoreticians, practicing managers and policy makers.

In her spare time, she enjoys playing table tennis and singing.