Prof. Aakash Kamble is an Assistant Professor – Marketing at FLAME University. He received a Doctorate Degree in Marketing from Savitribai Phule Pune University; Master of Business Administration in Marketing, University of Pune and Bachelor’s Degree in Chemical Engineering, University of Pune.

His Ph.D. thesis focused on identifying and analysing the determinants of customer switching behaviour in online retail settings. He is a recipient of Israel Government Scholarship for short term research at Bar-Ilan University, Ramat Gan, Israel in 2017-18. 

Prior to joining FLAME University, he was associated with the BITS Pilani, Dubai Campus, UAE, and Indian Institute of Management Jammu as an assistant professor.

His research interest includes but not limited to technology marketing, switching behaviour and consumer research. 

He enjoys travelling and is an adventure motorcyclist.

Research Publications

• Upadhyay, N., & Kamble, A. (2025). The Role of Environmental Concerns and Self-Expression in Ethical Fashion Consumption: A Mediated Model of Consumer Values. Journal of Global Marketing, 1-23. https://doi.org/10.1080/08911762.2025.2472776. (ABDC – B, Q1, Scopus)


• Kamble A., Mehandale S., Desai S., & Golhar D. (2024). The role of perceived security, perceived compatibility, and perceived user experience in intentions to use mobile payment services by Generation Z consumers. International Journal of Electronic Marketing and Retailing, 15(5), 541-557. https://doi.org/10.1504/IJEMR.2024.140811 (ABDC – C, Q3, Scopus)


• Kamble, A., Upadhyay, N., & Abhang, N. (2024). Navigating the Learning Landscape: Social Cognition and Task-Technology Fit as Predictors for MOOCs Continuance Intention by Sales Professionals. The International Review of Research in Open and Distributed Learning, 25(1), 24–44. https://doi.org/10.19173/irrodl.v25i1.7567(IF: 3.470, Q1, Scopus)


• Upadhyay N., & Kamble A. (2023). Examining Indian Consumers Pro-Environment Purchase Intention of Electric Vehicles: Perspective of Stimulus-Organism-Response, Technological Forecasting and Social Change, 189, 122344. DOI: https://doi.org/10.1016/j.techfore.2023.122344 (ABDC – A, IF: 10.848, Q1, Scopus)


• Upadhyay N., Kamble A., & Navare A., (2023). Virtual healthcare in the new normal: Indian healthcare consumers adoption of electronic government service “eSanjeevani”, Government Information Quarterly,DOI: https://doi.org/10.1016/j.giq.2022.101800 (ABDC A, IF: 8.49, Q1, Scopus)


• Upadhyay, N., & Kamble, A. (2023). Why can’t we help but love mobile banking chatbots? Perspective of stimulus-organism-response. Journal of Financial Services Marketing, 1-18. DOI: https://doi.org/10.1057/s41264-023-00237-5 (ABDC – B, Q2, Scopus)


• Kamble A., Mehandale S., Desai S., & Golhar D. (2023). The role of perceived security, perceived compatibility, and perceived user experience in intentions to use mobile payment services by generation Z consumers, International Journal of Electronic Marketing and Retailing, Accepted for publication (ABDC – C, Scopus)


• Kamble, A., Golhar, D. & Kalkar, P., (2022): Technology acceptance for online teaching-learning: perspectives of teachers from higher education in India, Educational Media International, 59(4), 324-340. DOI: https://doi.org/10.1080/09523987.2022.2153989 (ESCI, Q1, Scopus)


• Kamble, A., Desai, S., & Abhang, N. (2021). Wearable Activity Trackers: A Structural Investigation into Acceptance and Goal Achievements of Generation Z. American Journal of Health Education, 52(5), 307-320, https://doi.org/10.1080/19325037.2021.1955229 (ESCI, Scopus)


• Kamble, A., Desai, S., & Mehendale, S. (2021). What makes them snap? Gratifications of using Snapchat by Generation Z. Asian Academy of Management Journal, 26(1), 1–23. https://doi.org/10.21315/aamj2021.26.1.1 (ABDC - C, Scopus)


• Kamble, A., Gauba, R., Desai, S., & Golhar, D. (2021). Learners’ Perception of the Transition to Instructor-Led Online Learning Environments: Facilitators and Barriers During the COVID-19 Pandemic. The International Review of Research in Open and Distributed Learning, 22(1), 199-215. https://doi.org/10.19173/irrodl.v22i1.4971 (SSCI, IF: 2.760, Q1, Scopus)


• Tsadikovich D., Kamble A., Elalouf A., (2020). Controlled Information Spread for Population Preparedness in Disaster Operations Management. International Journal of Disaster Risk Reduction, 40, 101338 pp. 1-19. https://doi.org/10.1016/j.ijdrr.2019.101338 (ABDC - A, IF: 5.00, Q1, Scopus)


• Eksler, L., Aviram, R., Elalouf, A., & Kamble, A. (2019). An EOQ model for multiple products with varying degrees of substitutability. Economics: The Open-Access, Open-Assessment E-Journal, 13(1). pp. 1–15. http://dx.doi.org/10.5018/economics-ejournal.ja.2019-30  (ABDC - B, Q1, Scopus)


• Kamble, A. A. (2014). DMM model in celebrity: Brand advertisements. SCMS Journal of Indian Management, 11 (4), pp. 89-96 (Scopus)

Book Chapters

• Mehendale, S., & Kamble, A. (2024). A Study of the Relationship Between Shoppers' Demography and Online Store Preference Post COVID-19. In Emerging Horizons: Business and Society in the Post-Pandemic Era (pp. 241-253). CRC Press. https://doi.org/10.4324/9781003559962 

Conference Presentations

• The Curator’s Shadow: Understanding Consumer Well-being in Algorithm-Driven Social Media at International Technology and Societal Impact Conference, 21 – 22 February 2025, S P Jain Institute of Management and Research, Mumbai, India. (Most Innovative Paper of the Conference Award)


• Selling with Spirit- How Karma Yoga Principles Transform Sales Performance, INDAM 2025, 15 – 18 January 2025, Indian Institute of Foreign Trade, Kolkata, India. (Best Paper of the Track and Overall Best Conference Theme Paper Award)


• Navigating the Digital Frontier: Strategies for Balancing Technology and Human Capital in the Web 3.0 Era, INDAM 2024, 11 – 13 January 2024, Goa Institute of Management, Goa, India.


• Generation Z Acceptance of Mobile Payment Services – Evidence from India, MICA’s 6th International Communication Management Conference, MICA, 8-10 January 2020, Ahmedabad. (Best Paper of the Track Award)


• Exploring Social Relationships of Generation Z on Ephemeral social media, NASMEI Summer Marketing Information Systems Conference at Indian Institute of Management, Indore, 27 & 28 July 2019, Indore.


• Location, routing and scheduling of emergency vehicles for maternal services in rural areas of India, 14th International Conference on Industrial Logistics at Ben Gurion University of the Negev, 15-17 May 2018, Beer-Sheva, Israel.


• Routing of emergency vehicles in Rural India, ORSIS Annual Conference at Operations Research Society of Israel, 13-14 May 2018, Beer-Sheva, Israel.


• Navshakti – A Cooperative Initiative in Sunrise Economy (A Project of Warana Cooperative), International Conference on Co-Operatives in the Changing World of Work at Indian Institute of Management, Kozhikode and International Co-operative Alliance, 29 April – 1 May 2018, Kozhikode.


• Customer Satisfaction, Loyalty and Switching - Evidence from India, NASMEI Summer Marketing Conference at Indian Institute of Management, Indore, India, 27-29 July 2017, Indore.


• Consumer Behavior in Knowledge Economy – A Review of Determinants inducing Switching in Service Settings, 2nd International Academic Conference on Entrepreneurship and Innovation in the Knowledge Economy, at Xavier’s Institute of Management and Entrepreneurship, Bangalore, 30-31 March 2017, Bangalore.


• Migration an Incentive for Gender Oppression: A Case Study of Latur District in Maharashtra, National Seminar on Gender Equality and Empowerment of Women and Girls, National Institute of Rural Development and PR, Hyderabad, 27 Feb – 1 March 2017, Hyderabad.


• A study of water management & sustainability issues in Pune City, UGC-UKIERI Workshop on Domestic Water Supply and Governance in India at University of Hyderabad, 12-13 August 2016, Hyderabad.


• FDI Regulations in E-Commerce Sector in India”, at 4th International Conference on E-Governance in Emerging India, Dr. Babasaheb Ambedkar Marathwada University, 17-18 February 2015, Aurangabad.


• Efficiency Measure and Benchmarking: An Application of Data Envelopment Analysis to Selected Multi Brand Retail Firms in India, International Conference on Business Analytics & Intelligence, at Indian Institute of Science (IISc), Bangalore, 18-20 December 2014, Bangalore.


• Evaluating Impulse Purchases Generated by Affection & Ad Effectiveness, 3rd South Asian Management, Research & Case Conference at Indian Institute of Management (IIM) Bangalore, 27-29 December 2013, Bangalore.


• Applicability of DMH Model in Celebrity Endorsed Brand Advertisements, Paradigm for Sustainable Business: People, Planet & Profit, at Indian Institute of Technology (IIT), Roorkee, 8-9 March 2013, Roorkee.